Google is at it again…Mobile Friendliness As A Ranking Signal

Are you prepared?

What you need to know: In this email, we’re going to share with you the big change coming with Google and what if anything you need to do about it.

Google’s big announcement:

Google is at it again.  Previously they said they “recommend” certain ways for a website to be coded for mobile friendly use.  However, they never clearly stated this would be a ranking factor. We’ve been highly recommending mobile friendly or mobile responsive websites to our customers for the past three years. If you haven’t made any moves to fix your website for mobile, it’s about to hit the fan as Google’s recent blog post suggests.  Details here.

What do you need to pay very close attention to?  This, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

In other words, if you see your website in the search results on your mobile phone and it does not say “mobile friendly” beside it, then you have a HUGE issue.  Chances are you will fall off the map for any search engine results performed by mobile users.  What does this mean?  This means that if your website like many we see currently has 50% of your traffic coming from mobile users and you do not have a “mobile friendly” website then come April 21st you could lose some or all of your mobile traffic.

This is not an over reaction.  When Google gives a date and describes the impact as “significant” … one can naturally interpret that to mean they will give nearly any result that is “mobile friendly” a preference over those whom are not.

Mobile friendly is established by Google not the user.  So you may look at a website and think it is mobile friendly but Google might not.  You might have a mobile responsive website but Google does not interpret it as being “mobile friendly.” Google has already been sending out warnings through Webmaster tools to “Fix Mobile Usability Issues”

We’re here to help. The first thing you can do is run your website through Google’s own “Mobile Friendly Checker” by clicking HERE.  If your site doesn’t pass, we can work with you on solutions to efficiently “fix” your issue before the April 21st date, but you’ll need to act fast.

About Adrian

Online Reputation Management Hero, SEO & PPC Marketer, Coach, Speaker, Author of Social Media Stampede: Facebook Edition and other titles available on

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