Hit By Google’s Penguin Update?

A lot of concern on Google’s Penguin X.X update really boils down to cleaning up your keyword anchor text balance.

What exactly is keyword anchor text balance?  It is the composition or over-all mix of all keyword anchor text pointing to your site.

Anchor texts can be classified into 4 types and the ideal mix is as follow:

a) Primary Keywords – 10%

b) Secondary Keywords – 30%

c) Non Keywords – 30%

d) Naked Links – 30%

If you were working with an SEO “expert” who has been building backlinks to your sites with only primary keyword anchor texts, your rankings will most definitely be affected.

I found these articles that talk about Google’s Penguin Algorithm that may help you understand how to correctly build spam-free and effective backlinks.

Google’s Penguin Algorithm Comes In Different Levels Of Degrees?

http://searchengineland.com Tue, 08 Apr 2014 13:22:54 GMT

googlepenguin-featured It may be the case that some sites impacted by Google’s Penguin update may not be as impacted as the next. Meaning, Google’s algorithms may apply a different degree of the Penguin update (which …

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A Very Mild Case of Google Penguin? – Search Engine Watch (#SEW)

http://searchenginewatch.com Tue, 08 Apr 2014 19:00:00 GMT

Not every site is impacted the same way by Penguin, Google’s algorithm that targets spammy link building tactics. On Twitter, Google’s Matt Cutts told one webmaster to continue doing backlink cleanup, as the site has a “very …

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How Does a Chat System Increase Conversions?

Some visitors are too timid to call your phone while they are still “exploring” the keyword you are ranking for.  Adding chat functionality will give your conversions a boost!

While chat systems do not work for every kind of website, chat systems work like magic for Business to Consumer type of websites.

One chat system vendor has this to say about increasing conversions with live chat software:

Live chat is cheaper, and can be better, than phone support. According to Forrester Research, “Average live-chat sessions cost $3 to $5, compared to $10 or more for an average customer service telephone call.” And live chat sessions can leave a visitor searchable record, so there is no doubt about who said what, what features are available and what promises were made. Like a live salesperson, live chat can send an invitation while a customer is browsing, while telephone service can only help a customer who asks for help.

All chat/operator systems out there work like this (additional features vary from system to system):

1. You install a script or lines of code on your website.  This will enable visitors on your site to communicate with a person from your office.

2. Your intern or office staff logs in to the chat system.  This will enable your staff to “see” visitors on pages visitors are reading.  Your staff can prompt an online conversation.  The system does allow your staff to chat with multiple visitors at the same time (subject to an acceptable response time).

3. If your online visitor accepts the conversation prompt, the visitor and your staff can chat.

4. During the live chat, your staff will be able to “pop” the webpage that has the correct information that the visitor is looking for.  Your staff can also prompt the visitor to sign up or call for an appointment with a call to action – sign up for newsletter, call for an appointment with the right staff member, your assistant or yourself; sign up for membership, sign up for event, etc.

5. If your staff is not online (or logged off from the chat system) and there are visitors online who want to contact you, your visitor can request for a call back or appointment based on the availability on your calendar – usually Google calendar is supported.

So who uses live chat systems?

According to Inc Magazine, LapTopMD+ and Headsets.com have experienced measurable success with live chat systems.  Read more about live chat systems evaluation here.

If your budget is tight or if you are just not willing to spend dollars until you are convinced if there is any Return on Investment (ROI) for a live chat system, you can try the free Open Source system – PHPLiveChat at http://PHPLiveSupport.com.

You should at least try a chat system if it works for you.

Subdomain vs Subdirectory SEO according to Matt Cutts

Google’s Matt Cutts responds to a common question asked by webmasters of aggregate or large sites.

This video addresses the question: “I’m interested in finding out how Google currently views subdomains — whether there’s any difference between a site structured as a group of subdomains and one structured as a group of subdirectories.”

The answer might surprise you! Watch the video here:

 

I have always recommended the use of subdirectories.  A subdirectory structure helps make the domain an authority site if the subdomains are structured in a way similar to categories.   In order to boost authority, the category names do have to be set up in Latent Semantic Indexing (LSI) fashion.

Another consideration for using subdirectories is that virtually all large sites use it whenever direct user access is involved.  Look at Yelp, TripAdvisor, and Facebook.   Note that these mega sites do have subdomains for other purposes.

The main reason why I do not recommend the use of subdomains is the history of abuse with subdomains.  Matt Cutts even mentions that on this video.

Here is another discussion on the subject of subdomain vs subdirectory for SEO

Regardless of your ultimate choice, the problem for competitive keywords is that the search engines always takes the client to the front page of the domain or the subdomain and not directly to the keyword specific page.  What that means is that even though you have spent a lot of time optimizing a page for a specific keyword, your search visitor is still a click away from getting to the best page with the matching content.

For our advanced SEO clients, I install a script that redirects keyword searches directly to the subdirectory or page that is specific to the keyword. This helps increase conversion.

Set up an appointment with us now to find out if our custom redirect script is going to help you convert more search engine traffic into leads.

 

 

The Google Dance – Number 1 Yesterday but Number 100 Today?

SEO veterans recall the “Google Dance” when Google’s rankings went through a change each month, sometimes dramatically, or when a new algorithm was launched. The Google Dance disappeared – for awhile until…

Who thought it would ever return? But it sure has, and we’re likely to be dancing even more.

Matt Cutts, Google’s SEO Guru, explains why in this video:

 

If you have a website you need to know how to rank your page on search engines. Whether you are promoting your website yourself or hiring a marketing consultant, you need to be aware that rankings are not all the time going linearly increasing. Your rankings could go up or down depending on your competition and the amount and quality of your online promotion.

Improve your website’s ranking by following the SEO tips listed below.

It is important that you learn how search engine optimization operates. In a perfect world, people would get to choose how websites are ranked. Instead, site rankings are determined by automatic, computer-based methods. The objective of search engine optimization is to convince search engines that your site is relevant and what their users want to see.

Several factors are utilized by a search engine to rank your site. Keywords present on your site will be taken into account by the search engine. The links leading to and from your site, as well its traffic and its update schedule, also contribute to its ranking.

As with so many things, inching your way up in search rankings is a process that occurs over time. You need to make sure that you take all the steps in order to guarantee your site is ready for all of the search engine crawlers. Try including keyword content in your main text, subheadings and titles.

Doing your research and putting in the time and effort is the surest way to help raise your ranking with search engines. While some people would find it convenient to pay money to search engines for better rankings, this would be unfair to other sites and would cause search engines to be less useful. Some search engines do have ad results at the top, but these are extremely expensive and separate from the normal results.

SEO is much more than just inserting keywords. You can maximize your chances of your website to be ranked with search engines by linking both within your pages, and by linking your site on external pages. You can foster off-site attention by swapping articles and links with other websites that cater to similar interests.

Targeted visitors are people who come to your website looking specifically for the products or services that you are selling. Targeted visitors came to your website looking for something specific. They want to possibly make purchases on your website. Nonetheless, there will be other people who are there just to browse your products. Don’t neglect these people, though. If your site is good enough, they may return when they actually want to buy something. However, these people are not the prospective customers you are searching for. Instead, you want to attract targeted customers whose needs are directly addressed by your products and services. That is precisely what makes keyword research so important. Knowing what keywords your target audience is searching for will help you tailor your website to them. Another viable way to draw a select audience is to be mindful of websites they frequent and advertise there.

Every business needs a website. If you plan to do business with customers online, your company must have its own website. Using the tips in this article, you will be able to optimize your site for the success you want to see.

And remember not to panic, if one morning you look at your rankings and it is not there!

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